ABOUT ME

I’m Jason Zimmer, and I’m a customer-obsessed strategic leader with 25+ years experience, both in-house and agency. I’m a passionate advocate for using customer-centered methodologies to build holistic, digital and multi-channel experiences that drive business success; while my servant-leader philosophy helps me to build trusting relationships, gain consensus and effectively lead teams to exceed expectations.

I have driven user experience and digital product innovation across a broad range of industries and organizations, including: Lenovo, Radio Shack, Genzyme, Ace Hardware, NFL, Dicks Sporting Goods, MBNA, Panasonic, Medco, JP Morgan Chase, Bristol-Myers Squibb, United Healthcare, Wyndham Hotels and others.

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MY SKILLS

MY WORK

Please check out my philosophy on Experience Design, and some of my work.
MY EXPERIENCE

Here is what I've been doing lately. Download my resume to see more.
IMPACTFUL DIGITAL
Founder, Principal CX / UX Consultant
SEP 2016 – PRESENT
Led Customer Experience (CX) Strategy, User Experience (UX) Design and Content Strategy activities for digital agency and product development organization clients.
HEALTH4BRANDS
SVP Customer Experience, Experience & Content Lead
MAR 2015 - SEP 2016
Led Experience Design, Content Strategy, SEO and Experience Technology disciplines as part of the Customer Experience team.
ROSETTA
Associate Partner, VP User Experience
JUN 2007 - NOV 2014
Led multiple project delivery teams encompassing experience design, user research, content strategy, visual design, and copywriting functions to deliver innovative, award-winning products and solutions for clients.
GSI COMMERCE
Sr. Information Architect
ARP 2006 - JUN 2007
Led UX design and Information Architecture efforts for large-scale ecommerce websites. Select sites include: RadioShack.com, AceHardware.com, DicksSportingGoods.com, ShopPBS.org, BCBG.com, and Nick.com.
ZIMMER DIGITAL MEDIA
Principal Consultant
FEB 2002 - APR 2006
Led UX design efforts for enterprise-class web-based applications for Fortune 100 clients used by millions of active users. Typical deliverables included wireframes, functional requirements documents, sitemaps, navigation diagrams and prototypes.
ZONE TELECOM
Web Product Manager
FEB 2001 - FEB 2002
Led CX strategy, including customer and business insights, feature roadmap, product development and innovation for B2C and B2B web products.

MY EDUCATION

CERTIFIED USABILITY ANALYST
2009
HUMAN FACTORS INTERNATIONAL
1996
TEMPLE UNIVERSITY
PHILADELPHIA, PA
MASTER OF BUSINESS ADMINISTRATION
MARKETING CONCENTRATION
BACHELOR OF BUSINESS ADMINISTRATION
MARKETING CONCENTRATION
1992
TEMPLE UNIVERSITY
PHILADELPHIA, PA

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